Jacob Martinez, LPC

Jacob Martinez, LPC

Jacob Martinez is committed to helping people ease the struggle of shame, self-criticism, anxiety, and depression, so they can live more vital and connected lives.

Jacob excels at helping his clients choose a life based on their values and redirecting those who are feeling stuck (in life, a relationship, a career, or a city) that isn’t working for them. Many of his clients know intuitively what changes they need to make, but are frozen by their mind, expectations, outside pressure, or other responsibilities.

Jacob collaborates with his clients to create a map of the life they want to live and then guides them to make small changes in their thoughts and behaviors. His approach is action-oriented and he regularly assigns clients small tasks or “experiments” to try out in the real world. Jacob works well with clients who are seeking therapy for the first time, and also with clients who are seeking a more directive therapeutic style.

Jacob also enjoys working with couples and relationship units who struggle communicating. After careful examination of the way his clients communicate, Jacob offers feedback on crafting words that are more likely to be understood by their partner. Through communication training, deeper connections and more workable solutions can be found. Jacob uses the Gottman Method for relationship counseling, a research-based approach to successful relationships.


Jacob completed his graduate training, a Master’s of Counseling, at the University of Texas at San Antonio. He holds licensure as a Licensed Professional Counselor, LPC, in the state of Wisconsin and is an active member of the Association for Contextual Behavioral Science where he holds leadership positions on committees related to diversity, equity, and inclusion. Jacob maintains clinical supervision and professional development to enhance the quality of his work.


Jacob has been a licensed therapist since 2014, and has worked for non-profit organizations, government agencies, and private practices. He is an expert in Acceptance and Commitment Therapy (ACT), and actively trains other clinicians in this approach.

Jacob has completed training in:

• Acceptance and Commitment Therapy (ACT)
• Gottman Method Couples Counseling, Level 1 Chicago, IL

Have a question? Ready to schedule your complimentary 15-minute consultation?


Jacob Martinez, LPC

Pronouns: He/His/Him
Hillary Counseling
316 N. Milwaukee Street, Suite 401
Milwaukee, WI 53202
(414) 255-4711


  • Social Anxiety
  • Depression
  • Low Self-Confidence
  • Life Transitions
  • Difficulty Communicating
  • Personal Growth
  • Healthy Relationships
  • Gottman Method Couples Therapy
  • Acceptance and Commitment Therapy (ACT)
  • Couples
  • Millennials
  • “First-time” Therapy Clients
  • LGBTQ+

Other reasons you might seek my support would be to:

  • Feel more connected and engaged
  • Step outside your comfort zone
  • Live a more intentional and values-driven life
  • Have more confidence in yourself and your choices
  • Cultivate healthier and more fulfilling relationships
  • Feel more fulfilled in your career
  • Figure out how to get “unstuck